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JordanW

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video of wonderground musicaldirector on 12/5/13
We have redone the streams of past Wonderground shows. The full experience will now be edited into a highlight video. You can watch past Wonderground videos here: http://vegaswonderground.com/watch-live/
Philosophy of video JohnShore on 12/5/13
You are definitely not over thinking this. In fact, it is great that you are aware of the need for different edits depending on the target market.
I have found that videos that tell a story (about the person or company) have much better success than videos that are simply advertisements or sales pitches. Of course advertisements have their place and time but telling a story through video allows people to connect with who you are and what you do. Furthermore when you get people emotionally invested in you they will want to learn more.

To respond to your specific targets - An entertainment booker will usually only want to see a video of the specific routines or act they are booking you to perform. No booker will book solely off of a montage style promo video. The promo video/sizzle reel is specifically there to pique people's interest, hence why you want it to be short and sweet. A website with video embedded (new research finds a YouTube video especially) on the homepage will rank higher in search engine results and has a greater chance of prospects doing businesses with the company after watching a video.

If you're video tells your story then potential clients should be able to get a sense of your style and determine if your show will fit their event. The key ingredient to an effective promo video though is "the benefit". And this is where it is important to know your market. What benefit do you (or your service) serve to the prospective client?

As a filmmaker that makes a lot of magician promos, I categorize videos into 3 groups. Sizzle videos (approx. 60-90 seconds), Profile videos (2.5-3.5 minutes) , Short Story videos (3-5 minutes). A sizzle video piques people's interest. A profile video gives people a sense of who you are and what you offer (so they feel like they get to meet you before they meet you). A short story video can be a short film of your character or a video blog type video that gives people a look into your world.

The main thing to keep in mind with any video you create is "Why would people want to watch this?" Is it to be entertained? To be educated about your products or services? Is it to relate to their area of interest?

Also you mentioned Facebook and YouTube. Social media videos are a category all their own. It is important to keep in mind the distinction between a video people watch versus a video people share. Make your video evoke emotion and inspiration.

I have more information on videos on my blog: http://redspadeproductions.wordpress.com/category/success/
And if you subscribe to my email newsletters: http://www.magicpromovideo.com